Communications & Outreach Specialist

Key Responsibilities

Communications

• Work with Sr. Creative Director to develop marketing and communications strategies for Historica Canada and its core programs, including cross-program opportunities;
• Research, develop and publish content such as short videos and interactive content across social media, website, newsletters, and other digital channels;
• Write and edit engaging materials such as blog posts, program spotlights, impact stories, and promotional messaging;
• Maintain the content calendar and ensure consistent branding and tone across platforms;
• Create and optimize ad campaigns and creative for various programs and launches, including developing ad copy, video content and images;
• Innovate new ideas for outreach beyond social media;
• Monitor online engagement and respond to public inquiries and messages in a timely and professional manner.
  
  

Media Relations

• With the Sr. Creative Director, build and implement a strategy for media relations and augment earned media coverage;
• Monitor media hits across television, radio and web to archive content related to Historica Canada and its core programs and prepare reports on earned media performance;
• Build and maintain a database of media contacts including journalists, editors, broadcasters, and influencers;
• Develop targeted media lists for campaigns and outreach;
• Draft and distribute press releases, media advisories, and briefing notes;
• Coordinate interviews and media appearances for organizational spokespeople;
• Identify proactive storytelling opportunities and pitch to relevant outlets.
  
  

Outreach & Community Engagement

• Establish and cultivate relationships with community partners, stakeholders, educators, and volunteers;
• Along with Sr. Creative Director, innovate and implement new outreach opportunities for increasing our educator audience;
• Coordinate outreach campaigns, presentations, and engagement initiatives (virtual or in-person);
• Represent the organization at events and conferences;
• Develop printed and digital outreach materials such as info kits, brochures, and posters;
• Collect community feedback and insights to inform communications strategy.

Qualifications:

• A completed degree or diploma in Communications, Journalism, Marketing or other relevant education and experience;
• Bilingualism (French/English) an asset;
• Professional experience in communications and marketing;
• 3-4 years experience in content production (conducting interviews, editing materials) with a focus on social media output;
• Experience conducting outreach and marketing campaigns;
• Experience using various social media platforms;
• Ability to travel within Canada as required;
• Experience with Adobe Photoshop, Premiere or other graphic design and video software required;
• Strong computer skills (Microsoft Office Suite;
• Experience working in the non-profit, cultural, education or museum sector an asset;
• Experience in event planning an asset;
• Experience in media relations with knowledge on outreach to journalists and successfully pitching stories;
• Knowledge of Canadian history and an interest in Canadian identity and cultural heritage;
• Ability to take initiative and work independently and with a team;
• Excellent organization, time management and research skills;
• Excellent proof-reading skills;
• Strong interpersonal skills

What Historica Canada can offer you:

• The opportunity to work with enthusiastic, dedicated individuals who are passionate about what they do and believe in the power of education;
• A collaborative and supportive work environment with a team-centric approach;
• Flexible work hours to accommodate personal and family commitments;
• Hybrid remote/in-office policy;
• Health and dental benefits;
• Employee Assistance Program;
• Annual education allowance;
• Home office expense allowance;
• Three weeks of vacation;
• Office closure between Christmas and New Year.

Hiring Process / Anticipated Timeline

• Applications will be received from October 23 – November 7
• Resumes will be reviewed by November 28
• Interviews will take place between December 1 – 19
• Please note that all prospective employees who are interviewed will be asked to complete a related assignment. Candidates not selected for the role will be compensated for their time on the assignment.
• The anticipated start date for this role would be mid-January 2026.
• Salary range for this role is $60,000 to $80,000 and will be dependent on experience and qualifications.

Applications will be reviewed on an ongoing basis. Interviews may be arranged before the deadline. Interested candidates should submit their application no later than 5:00PM (EST) on November 7, 2025 through the Historica Canada website. Please refer to this posting in the subject line. Successful candidates will be contacted directly. Phone calls or solicitations from agencies and candidates will not be accepted.

Historica Canada is committed to creating a diverse environment in our workplace in order to foster innovation and creativity. As such we are proud to be an equal opportunity employer.

We are passionate about what it means to be Canadian and strive to foster a workplace and community support and programs that respect and appreciate individual differences. In order to ensure we have a wide representation of experience, all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We are actively committed to increasing our reach and recruitment approach to find and uncover diversity in talent and experience.

Historica Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

This position is based at Historica Canada’s Head Office in Toronto. While distance candidates will be considered, note that the successful candidate will be expected to work from the office a minimum of one day per week.

This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by the incumbent. Incumbent may be asked to perform other duties as required.