REQUEST FOR PROPOSAL - Historica Canada Promotional Video (Bilingual):

Position details: 

Historica Canada runs programs and produces content that build awareness of Canadian history and citizenship. Our best-known offerings include the Heritage Minutes, a collection of more than 90 dramatized vignettes from Canadian history, and The Canadian Encyclopedia, a free online resource used by over 13 million people annually.

The Memory Project brings veterans’ stories online and in classrooms and community groups. Our Citizenship Challenge asks Canadians to test their national knowledge through a mock citizenship exam. Historica Canada regularly conducts public opinion polls and creates videos, podcasts and learning tools on issues of national interest.

Recent projects include the Canada During COVID-19 archive, the Voices From Here Indigenous oral history series, the Residential Schools podcast and videos, the Record of Service podcast and videos, and the Critical Digital Literacy campaign – to name a few. All our content is developed with accompanying learning tools and classroom resources.

At Historica Canada, we recognize that the stories we tell matter – and the way that we tell them matters. Across the world, as well as within Canada, we see the impacts of historical injustice and the ongoing systemic racism faced by Black, Indigenous and racialized communities. We are committed to helping to build a better Canada that amplifies missing voices; that recognizes multiple perspectives; that celebrates our achievements and acknowledges our failings.


Historica Canada is seeking a production company or team to develop a 1-3 minute-long animated/mixed media promotional video that highlights the programs and content offered by Historica Canada as an organization. The production company will be given access to clips from existing projects including podcast audio, videos, websites and behind the scenes footage, etc. to be used throughout the video if needed.

The chosen production company will provide end to end production services including creative direction, scripting, storyboarding, audio recording, editing, animation/motion graphics, music sourcing, audio mixing, sound design and final delivery. The video will be versioned in English and in French and delivered as landscape and vertical.


December 15, 2020 – RFP opens
January 18, 2021– RFP closes
January 28, 2021 – Follow up meetings with top teams
February 2021 – Contract awarded
February 2021 – Ideation and creative strategy
February - March 2021 – Production
April 2021 – Final delivery


The maximum budget, inclusive of all taxes is $15,000.00 - $20,000.00 CDN for one (1) x 1-3 minute long video, versioned into a second official language.

Your budget should take into account:

  • Creative direction
  • Post-production
  • Second language versioning
  • Final deliverables in both official languages and formats (landscape and vertical)
  • Contingency

Historica Canada will cover the following project costs:

  • Script translation

Please note, all admin/overhead costs should also be factored into the budget. The final total of the budget should be inclusive of tax.


Selection will be based on the assessment of three aspects of submission:

Work Samples: Quality of your portfolio, such as: your experience with similar projects including client work; your flexibility pertaining to potential shifts in project scope or timelines; integrity; and your process for developing and carrying out the project in a timely manner. Please note that the production team or company should be available during regular working hours.

Budget: Budget must be appropriate and reasonable to the project. Budget lines must be clearly defined in the proposal.

Creative Proposal: A brief creative proposal for the Historica Canada promotional video.

Competition is limited to Canadian companies only.


Historica Canada is the largest charitable organization dedicated to Canadian history, identity, and citizenship. Its mandate is to build active and informed citizens through greater knowledge and appreciation of the history, heritage, and stories of Canada.

Information about the organization and programs may be found at All of Historica Canada’s previously produced videos may be found here.


An electronic copy of the proposal in .pdf format is due January 18, 2021 at 5 p.m. ET to with the subject heading “Historica Canada Promotional Video – ‘YOUR COMPANY NAME’”.

Questions may be sent to No extensions will be granted. No phone calls please.

We regret that due to the high volume of applicants we are unable to provide detailed feedback to unsuccessful candidates.

This is an open and competitive process. Submissions will be evaluated immediately thereafter. Historica Canada will select the top 3 submissions for follow-up meetings by phone or video conferencing in January 2021. Please note that the services performed by the selected production company regarding the project shall be for the exclusive benefit of Historica Canada. All work products generated as well as copyright for the project shall belong to Historica Canada.

Application closing date: 
Monday, January 18, 2021 - 17:00