10 ADELAIDE STREET EAST, SUITE 400,
TORONTO, ON, CANADA M5C 1J3
Thursday June 28, 2012—Toronto, ON— As Canadians prepare to celebrate Canada Day, a new Ipsos Reid poll commissioned by The Historica-Dominion Institute reveals that characteristically modest Canadians aren’t so shy about showing their pride: 31% fly a flag at school or work year-round; 77% would encourage other Canadians to be more patriotic; 74% think that displaying the flag and patriotism any way is OK—including on underwear (60%); and a surprising 19% (and a whopping 40% of Canadians 55 and under) would consider getting a tattoo of the flag on their body. In addition, a majority believe that Canada has a better flag, anthem and political system than other countries such as the USA, Great Britain, France and Germany.
"We tend to think of Canadians as modest in demonstrating patriotism," said Jeremy Diamond, Director at The Historica-Dominion Institute. "We’re thrilled to see that in fact, Canadians are ready to show their pride in all kinds of ways, both traditional and non-traditional and that we have a national symbol so definingthat Canadians overwhelming choose to display it in their spaces, on their clothes and even on their bodies."
Canadians, however, do appear to be reassessing some of the traditional symbols of Canada as the maple leaf, salmon and beer rise to the top of the list as the symbol, food and beverage that are quintessentially Canadian Interestingly, differences vary greatly based on age. Canadians aged 55 and older are more likely to choose some of the traditional symbols, such as the beaver (13%), compared to those aged 18 to 34 (4%). Also informing a shift, only a slim majority (55%) of Canadians believe that the Queen should be displayed on Canadian currency, stamps or in public places while almost half (45%) believe that the Queen should not be displayed in any of these ways.
Other findings include:
The Historica-Dominion Institute is the largest independent organization dedicated to history and citizenship in Canada. Its mandate is to build active and informed citizens through a greater knowledge and appreciation of the history, heritage and stories of Canada. To view the factum, click here.
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